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In 1910 a new factory covering 2.5 acres was built at Abbey Meadows in Leicester, which became the Company’s new headquarters. During the years of the Great War 1914 - 1918, 75% of production from the company’s seven factories was given over to the Government. This equated to supplying over 18 million pieces of underwear, jerseys and scarves to the British and Allied troops. In January 1919 the company took the innovative and courageous step of ceasing to trade through wholesale merchants and began to supply direct to the retailer through their own sales team. A public company was formed in 1920 adopting the title of Wolsey Ltd. The choice of title reflected the strength of the Wolsey brand name in the knitwear market. In 1927 the Wolsey board of directors welcomed the Prince of Wales (later Edward VIII) on his first visit to the company. He was presented with a cashmere scarf and a hunting pullover. All images: Various images from Wolsey adverts and examples of shop windows with Wolsey displays from the 1920s |
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