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Wolsey consistently endorsed marketing as a method to ensure the company would stay ahead of its competitors. A new Chairman, Leslie Miller, was appointed in 1949 and he undertook a significant role in the marketing strategy of the business. His leadership over the next two decades saw the company successfully evolve its merchandising and product development in a rapidly changing fashion industry. In 1966 Wolsey became part of the Coutaulds Textiles Group, giving it access to greater resources and success. However in 1996 the company was sold to its management team. Throughout this time Wolsey’s marketing continued to emphasise outstanding quality and value whilst reflecting changes in fashion and lifestyles, as well as its continued links with sports and leisure activities. Top left and bottom left: Images from the 1930s and 1940s |
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